The 2019/2020 FleuroStar Award was not too long ago offered to Begonia elatior ‘Dreams MacaRouge’ from Beekenkamp Plants. Accepting the award, which was offered at Syngenta Flowers’ De Lier, Netherlands, facility, had been Cor Bremmer, Commercial Director; Marc Driessen, Managing Director; Sirekit Mol, Marketing Manager and Head of Product Trade; and Ans van der Velde, Manager Breeding.
“Dreams Garden MacaRouge will satisfy the consumer with its shining color, attractive flowers, and fresh image,” famous the jury committee that awarded the prize to Beekenkamp.
“We first saw this begonia five years ago, so we are extremely proud that the MacaRouge is now being recognized,” mentioned van der Velde. “This prize is a great reward and confirmation of our work, and we are very proud of that.”
A Delicious Red Color Boost for Outdoors
‘Dreams MacaRouge’ is designed for customers who wish to revitalize their outside house with an overload of sweetness. It is a wonderful performer and an upright Begonia for outdoor areas displaying an abundance of single, bright-red flowers with a candy yellow coronary heart. MacaRouge is a vigorous grower that not solely appears great in containers on the patio, but additionally provides a colour burst to the beds.
Dreams Garden MacaRouge from Beekenkamp Plants was competing in opposition to Begonia ‘Viking Red on Chocolate’ (Sakata Ornamentals), Pelargonium ‘Pretty Little Pink Splash’ (Syngenta Flowers), Pelargonium ‘Red Explosion’ (Florensis), Pelargonium ‘Survivor Idols Rosalinda’ (Dümmen Orange), and Xerochrysum ‘Granvia Gold’ (MNP Flowers).
Celebrating Ten Years of FleuroStar
The new ‘Winner with the Wow Factor’ was introduced on the FleuroStar Evening on Thursday , June13 at Syngenta Flowers. Attended by greater than 100 individuals, the third version of the occasion was a giant success.
“FleuroStar brings breeding and retail closer together,” says Karol Pawlak, President of Fleuroselect. “During the past decade, we have honored ten novelties as ‘the winner with the wow’ factor, giving them a kick-start on their commercial journey. These success stories have become genuine must-haves for every green trade and retail partner.”