GreenhouseConnect is a one-of-a-kind expertise. Where else can resolution makers from giant greenhouse operations and vendor firms come collectively for the only real objective of one-on-one conferences and networking? Well, that’s what befell in October in picturesque Olympic Valley, CA, close to Lake Tahoe.
This 12 months marked the primary time a few of the most progressive ornamentals operations in North America have been joined by greenhouse vegetable and cannabis operations for conferences with main business suppliers, networking, and socializing.
Before coming to Olympic Valley, although, every of the 22 grower attendees was interviewed to find out particular operation wants, targets, and areas the place enhancements may be made. Vendors have been recruited to supply options to these areas of curiosity.
Growers and distributors decided who they want to meet with previous to the beginning of Connect, and all of it culminated in a three-day occasion that included non-public, 50-minute conferences between growers and suppliers.
Growers’ Specific Needs
Vendors tailor their conferences to the wants of every operation they meet with. Scott Crownover, CEO of Skagit Horticulture in Washington State, mentioned one of many principal advantages of GreenhouseConnect is the personalization part.
“The meetings are scheduled specifically for us; it is not by happenstance. You are not walking down a tradeshow aisle and run into somebody and have a conversation. [GreenhouseConnect] is outlined; it’s detailed.”
Crownover additionally mentioned Connect is a good way to satisfy new distributors and growers in a relaxed setting.
“It is definitely worth your time and effort to come to an event like this,” he mentioned.
Anthony van Hoven, President of Battlefield Farms in Virginia, mentioned he appreciates distributors reaching out to him prematurely with questions and matters to debate throughout conferences. Van Hoven additionally takes the time to analysis the businesses he meets with.
“That way, I go into the meeting focused on something specific that can benefit my company,” he mentioned.
Grower Roundtable Focused on Solutions
GreenhouseConnect 2019 not solely gave growers a possibility to be taught concerning the newest merchandise and providers out there from suppliers, it offered a path to community with business friends. Growers had an opportunity to trade data and be taught from one another on the growers-only roundtable, which befell the primary day of the occasion. Discussions centered on discovering options to business issues.
Growers supplied perception on easy methods to repair particular challenges, and they concentrated on methods to simplify. Conversations centered on labor, transportation, and technology — amongst different matters.
Drew Carson, the proprietor of Wave Rider Nursery, a hashish operation in California, mentioned assembly new growers was invaluable, and the occasion was an ideal studying expertise. He mentioned he plans to maintain the conversations going.
For distributors, GreenhouseConnect is a good way to get in entrance of huge operations and have discussions with resolution makers.
John Appel, President of Verano365, a provider of merchandise that assist crops obtain superior progress, well being, and high quality, mentioned GreenhouseConnect was a superb use of his time.
“We had several high-quality meetings [in just a] couple of days,” he mentioned. “It would have taken us six to 12 months to get to that level of meetings.”
The conferences have been prime quality for a number of causes, he mentioned.
“Number one, resolution makers have been on each side of the desk, so the conferences have been extremely environment friendly. We have been in a position to agree on actions and make choices proper on the desk.
“Second, all the growers [at GreenhouseConnect] were interested in hearing about new technology — and we were [there] to bring new technology — so it was a natural fit that people wanted to hear what we had to say,” he continued. “Finally, it was good to network with other leading suppliers in the industry, and some of the networking events that were organized allowed us to do that really well.”
Interested in attending GreenhouseConnect in 2020? For particulars, go to www. GreenhouseConnect.com.